{"id":33667,"date":"2020-10-28T17:28:37","date_gmt":"2020-10-28T15:28:37","guid":{"rendered":"https:\/\/ismile.ee\/?post_type=product&#038;p=33667"},"modified":"2026-11-09T00:00:01","modified_gmt":"2026-11-08T22:00:01","slug":"wella-professionals-invigo-blonde-hair-shampoo-250ml","status":"publish","type":"product","link":"https:\/\/ismile.ee\/en\/pood\/wella-professionals-invigo-blonde-hair-shampoo-250ml\/","title":{"rendered":"Wella Professionals Invigo blonde hair shampoo 250ml"},"content":{"rendered":"<p><strong>Wella purple shampoo<\/strong> Invigo Blonde Recharge Cool Blonde keeps natural and coloured blonde hair cool, bright and shiny. Violet pigments neutralise unwanted yellow tones, while vitamin E and a conditioning formula leave hair soft. The shampoo comes in 250 ml and 1 L bottles. It is an easy way to keep your blonde salon-fresh.<\/p>\n<h2>What is Wella purple shampoo Invigo Blonde Recharge?<\/h2>\n<p>Invigo Blonde Recharge is a colour-refreshing shampoo for blonde hair from the Wella Professionals care range. Its formula contains violet pigments, including Acid Violet 43, which deposit on the hair while you wash. Purple sits opposite yellow on the colour wheel, so the pigments balance brassy tones and leave blonde looking cleaner and cooler. The name Cool Blonde sums up the goal: blonde that stays cool, light and clean.<\/p>\n<p>Besides colour, the shampoo looks after the hair itself. Next to the pigments the formula contains panthenol and tocopheryl acetate, a form of vitamin E. The conditioning formula hydrates, softens and adds shine, so the result is cool but not dry. It is made without animal-derived ingredients and without animal testing.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=1100%2C1100&#038;quality=80&#038;ssl=1\" alt=\"Violet shampoo gel texture\" class=\"wp-image-75244\" srcset=\"https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?w=1100&amp;quality=80&amp;ssl=1 1100w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=300%2C300&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=1024%2C1024&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=150%2C150&amp;quality=80&amp;ssl=1 150w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=768%2C768&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=620%2C620&amp;quality=80&amp;ssl=1 620w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=180%2C180&amp;quality=80&amp;ssl=1 180w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=40%2C40&amp;quality=80&amp;ssl=1 40w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=1000%2C1000&amp;quality=80&amp;ssl=1 1000w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=30%2C30&amp;quality=80&amp;ssl=1 30w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=600%2C600&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=100%2C100&amp;quality=80&amp;ssl=1 100w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-shampoo-gel-texture.jpg?resize=64%2C64&amp;quality=80&amp;ssl=1 64w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<h2>Who this shampoo is for<\/h2>\n<p>A purple shampoo suits natural blondes, lightened hair, highlights, toned blonde and silver hair. A light shade tends to turn warmer and more yellow over time. That is when Blonde Recharge brings back a cooler look. It is also a good choice for keeping the cool blonde you got in the salon for longer.<\/p>\n<p>You can browse more cleansing and colour-keeping products in our <a href=\"https:\/\/ismile.ee\/en\/product-category\/hair-care\/shampoo\/\">shampoo<\/a> category.<\/p>\n<h2>Main features<\/h2>\n<ul>\n<li>neutralises yellow tones and gives a cool blonde look;<\/li>\n<li>adds brightness and shine;<\/li>\n<li>hydrates and softens hair;<\/li>\n<li>has a floral fragrance;<\/li>\n<li>made without animal-derived ingredients and without animal testing.<\/li>\n<\/ul>\n<p>Pigments, panthenol and vitamin E share one bottle, so keeping the tone and caring for the hair happen in a single wash. The complete ingredient list is on the product page in the Ingredients section.<\/p>\n<h2>Texture and fragrance<\/h2>\n<p>The shampoo is a deep-violet gel, and you can see the pigment colour in your palm. It lathers lightly and spreads evenly through the hair. The floral scent stays in the lather, which makes washing a pleasant ritual. After rinsing, hair feels soft, combs easily and shines.<\/p>\n<h2>How to use<\/h2>\n<ol>\n<li>Work the shampoo into wet hair with your palms and lather it up.<\/li>\n<li>For a stronger tone correction leave the lather in for 3-5 minutes.<\/li>\n<li>Rinse the violet lather out thoroughly.<\/li>\n<li>Wash again if needed.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=1100%2C1100&#038;quality=80&#038;ssl=1\" alt=\"Blonde Recharge shampoo formulation features\" class=\"wp-image-75253\" srcset=\"https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?w=1100&amp;quality=80&amp;ssl=1 1100w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=300%2C300&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=1024%2C1024&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=150%2C150&amp;quality=80&amp;ssl=1 150w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=768%2C768&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=620%2C620&amp;quality=80&amp;ssl=1 620w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=180%2C180&amp;quality=80&amp;ssl=1 180w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=40%2C40&amp;quality=80&amp;ssl=1 40w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=1000%2C1000&amp;quality=80&amp;ssl=1 1000w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=30%2C30&amp;quality=80&amp;ssl=1 30w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=600%2C600&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=100%2C100&amp;quality=80&amp;ssl=1 100w, https:\/\/i0.wp.com\/ismile.ee\/wp-content\/uploads\/2026\/11\/blonde-recharge-formulation-graphic.jpg?resize=64%2C64&amp;quality=80&amp;ssl=1 64w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<h2>A blonde care routine at home<\/h2>\n<p>Blonde looks best when hair is healthy and well cared for. Start washing with the Wella purple shampoo, continue with a hydrating conditioner and finish with a mask or an oil if you like. That way the cool tone stays together with soft, shiny hair fibres. You will find a matching one in our <a href=\"https:\/\/ismile.ee\/en\/product-category\/hair-care\/conditioner-hair-care\/\">conditioner<\/a> category.<\/p>\n<p>If you have only just started to maintain a cool blonde, a purple shampoo is an easy first step: it adds no new task to your routine, you simply wash with a different bottle. It does not have to replace the rest of your care either: the shampoo looks after the tone, while conditioner and oil look after softness and shine. If you have already found your shade, Blonde Recharge helps you keep it between salon visits without a brassy in-between phase.<\/p>\n<p>Blonde Recharge also makes a thoughtful gift for a friend who loves her blonde. Together with a hydrating conditioner and a hair oil it becomes a complete set that is as easy to use at home as an ordinary shampoo.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>Is a purple shampoo suitable for coloured blonde hair?<\/h3>\n<p>Yes. Wella Invigo Blonde Recharge is made for natural and coloured blonde hair and helps keep brightness and vibrancy.<\/p>\n<h3>How long should the shampoo stay on the hair?<\/h3>\n<p>For a normal wash, lathering and rinsing is enough. For stronger tone correction you can leave the lather on for 3-5 minutes.<\/p>\n<h3>What can I add for shine after washing?<\/h3>\n<p>For extra shine, take a look at the Wella Oil Reflections Light Luminous Oil <a href=\"https:\/\/ismile.ee\/en\/pood\/wella-professionals-oil-reflections-light-luminous-oil-30ml\/\">hair oil<\/a>, a finishing step after washing.<\/p>\n<h3>Which sizes of Blonde Recharge shampoo are there?<\/h3>\n<p>The Wella purple shampoo is available in 250 ml and 1 L bottles. The larger bottle suits those who use a purple shampoo often.<\/p>\n<h3>Does the shampoo suit silver hair?<\/h3>\n<p>Yes. The shampoo is made for natural, highlighted and silver blondes and helps to prevent a yellow tone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wella purple shampoo Invigo Blonde Recharge neutralises yellow tones and refreshes blonde colour. It hydrates and softens hair and comes in 250 ml and 1 L bottles.<\/p>\n","protected":false},"featured_media":29805,"comment_status":"open","ping_status":"closed","template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[373,2486,905],"product_tag":[],"class_list":["post-33667","product","type-product","status-publish","has-post-thumbnail","product_cat-hair-care","product_cat-sale","product_cat-shampoo","yith_product_brand-wella-professionals-en","first","instock","sale","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wella purple shampoo Invigo Blonde Recharge<\/title>\n<meta name=\"description\" content=\"Wella purple shampoo Invigo Blonde Recharge neutralises brassy tones, keeping natural or coloured hair cool, bright and shiny.\" \/>\n<meta name=\"robots\" content=\"index, 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