{"id":67787,"date":"2026-07-15T18:04:19","date_gmt":"2026-07-15T16:04:19","guid":{"rendered":"https:\/\/ismile.ee\/?p=67787"},"modified":"2026-07-19T13:57:11","modified_gmt":"2026-07-19T11:57:11","slug":"joico-colorful-anti-fade-color-protecting-conditioner-250ml-en","status":"publish","type":"product","link":"https:\/\/ismile.ee\/en\/pood\/joico-colorful-anti-fade-color-protecting-conditioner-250ml-en\/","title":{"rendered":"JOICO Colorful Anti-Fade Color Protecting Conditioner 250ml"},"content":{"rendered":"<p>This sulphate-free, colour-protecting JOICO Colorful Anti-Fade conditioner protects hair from UV and environmental damage, strengthens, moisturises and reduces hair breakage by over 70%. Gives hair softness and shine while providing lasting protection against colour fading. Enriched with nourishing camellia oil and pomegranate fruit extract, the Anti-Fade collection helps ensure shine, strength and protection against colour fading. The unique SmartRelease technology gradually releases active ingredients (keratin, arginine, rosehip oil) into the hair. This helps prevent damage and protects all hair types daily from harmful effects.<br \/>\nCamellia oil, rich in Omega 9 fatty acids and antioxidants, retains moisture in hair and restores its shine. Pomegranate extract, exceptionally rich in tannins and super-antioxidants that fight fading, helps protect the longevity of hair colour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A conditioner that extends colour longevity while restoring moisture to damaged hair.<\/p>\n","protected":false},"featured_media":57513,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[373,906],"product_tag":[1947,1950,1948,1949],"class_list":["post-67787","product","type-product","status-publish","has-post-thumbnail","product_cat-hair-care","product_cat-conditioner-hair-care","product_tag-anti-fade","product_tag-joico-colorful","product_tag-joico-varvikaitse","product_tag-varvikaitse-palsam","yith_product_brand-joico-en","first","instock","sale","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JOICO Colorful 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