{"id":71187,"date":"2026-10-12T19:46:08","date_gmt":"2026-10-12T16:46:08","guid":{"rendered":"https:\/\/ismile.ee\/?post_type=product&p=71187"},"modified":"2026-10-12T20:00:44","modified_gmt":"2026-10-12T17:00:44","slug":"joico-defy-damage-protective-masque-150ml","status":"publish","type":"product","link":"https:\/\/ismile.ee\/en\/pood\/joico-defy-damage-protective-masque-150ml\/","title":{"rendered":"Joico Defy Damage Protective Masque 150ml"},"content":{"rendered":"

Joico Defy Damage Protective Masque<\/strong> is a bond-building hair mask that works in minutes. Joico says the mask reduces breakage, protects hair during heat styling and helps colour last longer. Hair is left soft and shiny. The tube holds 150 ml.<\/p>\n

What is Defy Damage Protective Masque?<\/h2>\n

It is an at-home treatment mask from Joico’s Defy Damage range. The range is made for all hair types. It protects hair from daily heat styling, UV exposure and environmental pollution, which leave hair dry and dull. The mask helps rebuild broken bonds and builds the hair’s resistance to damage before it happens.<\/p>\n

\"Defy<\/figure>\n

SmartRelease and a protective lipid<\/h2>\n

SmartRelease is Joico’s liposome delivery system. It releases three ingredients into the hair over time: rosehip oil, arginine and keratin. Together they help repair, strengthen and protect hair from the cumulative effects of daily styling.<\/p>\n

The formula also contains a protective lipid which, according to Joico, is the exact kind found in healthy hair. It acts as the first line of defence against thermal, chemical, styling and UV damage. Results are visible after the very first use.<\/p>\n

Moringa seed oil and arginine<\/h2>\n

Moringa seed oil is rich in antioxidants, vitamins A and E, zinc and silica. Joico calls these fundamental to healthy, strong, damage-resistant hair, and the oil boosts shine and softness. Arginine is a smart-bonding molecule with both positive and negative sites. It helps strengthen hair bonds and encourages bond renewal.<\/p>\n

What the mask does for your hair<\/h2>\n