{"id":131,"count":440,"description":"<h2>Face care products: from cleansing to creams<\/h2>\n<p>Face care covers everything you use to cleanse, hydrate and look after your skin day to day. This category brings together cleansers, toners, serums, face masks, day and night creams and eye care from well-known beauty brands, so you can choose by skin type and need.<\/p>\n<p>The range suits anyone who wants a simple three-step routine and anyone who prefers to build a routine step by step. Products are sorted into sub-categories, so you can find what you need even when all you know is what your skin wants today.<\/p>\n<img src=\"https:\/\/ismile.ee\/wp-content\/uploads\/2020\/03\/elizabeth_arden_the_original_eight_hour_cream.jpg\" alt=\"Elizabeth Arden Eight Hour cream from the face care range\" width=\"300\" height=\"300\" loading=\"lazy\">\n<h3>How to choose face care products<\/h3>\n<p>Start with your skin type and what you want from your routine. Oily and combination skin tend to like light gels and foaming cleansers, dry skin does well with richer creams and oils, and sensitive skin with gentle, fragrance-free formulas. A basic routine is a cleanser plus a <a href=\"\/en\/product-category\/face-care\/face-creams\/\">face cream<\/a>, which you can build on with a targeted <a href=\"\/en\/product-category\/face-care\/serums\/\">face serum<\/a> and a <a href=\"\/en\/product-category\/face-care\/facial-masks\/\">face mask<\/a> once or twice a week.<\/p>\n<ul>\n<li><strong>Cleansing:<\/strong> micellar water, cleansing milk, gel or foam remove make-up and the dirt collected during the day.<\/li>\n<li><strong>Hydration and nourishment:<\/strong> a day cream hydrates and protects, a night cream supports the skin while you rest.<\/li>\n<li><strong>Targeted care:<\/strong> serums, eye care and masks chosen for what your skin needs: hydration, an even tone or anti-ageing care.<\/li>\n<li><strong>Sun protection:<\/strong> a day cream with SPF is a natural last step of the morning routine.<\/li>\n<\/ul>\n<h3>Choosing by skin type<\/h3>\n<p>With oily and combination skin the aim is a fresh, matte feel without tightness, so a gentle cleanser, a light moisturiser and, when needed, a pore-purifying mask work well. For dry skin, moisture and a protective layer matter most: a richer cream that stays on the skin as a soft film. Mature skin often likes a denser texture and anti-ageing lines, younger skin light gels and refreshing products. With sensitive skin, choose simple formulas with a mild scent and add new products one at a time.<\/p>\n<p>Combination skin does not need one product for everything. The T-zone may want a lighter gel and the cheeks a richer cream, and that is perfectly normal. The same goes for the seasons: a light hydrating emulsion feels good in summer, while a dense, nourishing cream keeps skin soft in cold weather and dry indoor air.<\/p>\n<h3>Morning and evening routine<\/h3>\n<p>In the morning, cleanse gently, apply a serum or moisturiser and finish with sun protection. In the evening, add make-up removal and a richer cream. A <a href=\"\/en\/pood\/filorga-foam-cleanser-en\/\">foam cleanser<\/a> takes off the dirt of the day gently, and an oil cleanser such as <a href=\"\/en\/pood\/clarins-total-cleansing-oil-en\/\">this cleansing oil<\/a> handles the last traces of make-up. Once a week is a good moment for an <a href=\"\/en\/product-category\/face-care\/exfoliators\/\">exfoliator<\/a>, which smooths the surface of the skin and helps the next products absorb better.<\/p>\n<img src=\"https:\/\/ismile.ee\/wp-content\/uploads\/2021\/05\/collistar-hyaluronic-acid.jpg\" alt=\"Collistar Hyaluronic Acid firming face serum\" width=\"300\" height=\"300\" loading=\"lazy\">\n<h3>Serums and active ingredients<\/h3>\n<p>A serum is more concentrated than a cream and goes on before it. A serum with hyaluronic acid hydrates, an anti-ageing serum is made for mature skin and a brightening serum for the complexion. Pick one goal at a time and give your skin time to adjust. A good example is the <a href=\"\/en\/pood\/shiseido-ultimune-power-infusing-serum-en\/\">Shiseido Ultimune serum<\/a>, which fits under a cream for everyday use. Pair a serum with a light cream and you have a simple two-step routine that takes under a minute in the morning.<\/p>\n<h3>Face masks and exfoliators<\/h3>\n<p>A mask is the weekly highlight of a routine. A sheet mask hydrates quickly, a gel mask cools and refreshes, a clay or charcoal mask purifies pores and a nourishing mask gives dry skin an extra layer. Pick the mask for what your skin needs today and leave it on for as long as the pack directions allow. Follow with a serum and cream and you will feel the difference at once. A mask also suits the evening, when you want to end the day calmly.<\/p>\n<h3>Eye area and lips<\/h3>\n<p>The skin around the eyes is thinner, which is why there are separate <a href=\"\/en\/product-category\/face-care\/eye-creams\/\">eye creams<\/a> and serums with lighter textures that absorb quickly. Lips need their own care, especially in cold weather. <a href=\"\/en\/product-category\/face-care\/lips\/\">Lip balms<\/a> and overnight lip masks keep them soft, and a balm with sun protection suits summer and the mountains. Keep a balm in your bag and use it whenever your lips ask for it.<\/p>\n<img src=\"https:\/\/ismile.ee\/wp-content\/uploads\/2020\/10\/clinique-silmaseerum.jpg\" alt=\"Clinique Smart Custom-Repair eye serum\" width=\"300\" height=\"300\" loading=\"lazy\">\n<h3>Every step in one place<\/h3>\n<ul>\n<li><strong>Toner and mist:<\/strong> refresh the skin after cleansing and prepare it for a serum.<\/li>\n<li><strong>Face oils:<\/strong> a <a href=\"\/en\/product-category\/face-care\/face-oils\/\">face oil<\/a> adds extra nourishment under or instead of the evening cream.<\/li>\n<li><strong>Accessories:<\/strong> <a href=\"\/en\/product-category\/face-care\/accessories\/\">face care accessories<\/a> such as massage cups turn care into a ritual.<\/li>\n<li><strong>Korean cosmetics:<\/strong> <a href=\"\/en\/product-category\/korean-cosmetics\/\">Korean skin care<\/a> brings sheet masks, pads and light serums.<\/li>\n<\/ul>\n<h3>Face care for men<\/h3>\n<p>Men have dedicated lines with textures that absorb quickly and leave no greasy film. Skin is more sensitive after shaving, so a hydrating cream used every morning is a good habit. A product such as the <a href=\"\/en\/pood\/american-crew-all-in-one-face-balm-for-men-170ml\/\">American Crew face balm for men<\/a> fits daily use. For more choice, see the <a href=\"\/en\/product-category\/mens-grooming\/\">men's grooming<\/a> category.<\/p>\n<h3>Popular brands<\/h3>\n<p>The range includes <a href=\"\/en\/product-brands\/clinique-en\/\">Clinique<\/a>, <a href=\"\/en\/product-brands\/shiseido-en\/\">Shiseido<\/a>, Est\u00e9e Lauder, Clarins, Filorga, Vichy and Biotherm. You will find products for everyday use as well as more luxurious care sets that also make good gifts.<\/p>\n<h3>A gift for someone who loves to look after themselves<\/h3>\n<p>Face care is a gift that gets used every day. Choose a hydrating cream when you do not know the recipient's skin type, because it suits most people. For a thoughtful present, put together a cleanser, a serum and a cream, and add a face mask for the weekend. That turns the gift into a small spa moment at home. Ready-made <a href=\"\/en\/product-category\/gift-sets\/\">gift sets<\/a> save you the work.<\/p>\n<h2>Frequently asked questions<\/h2>\n<details><summary>In what order should I use face care products?<\/summary><p>Cleanse first, then apply a toner or serum, and finish with a cream. In the morning add sun protection as the last step; in the evening a night cream is a good choice. Our most popular cream to finish this routine is <a href=\"\/en\/pood\/elizabeth-arden-cream\/\">Elizabeth Arden Eight Hour<\/a>.<\/p><\/details>\n<details><summary>How often should I use a face mask?<\/summary><p>Usually once or twice a week, or as directed on the pack. Hydrating and purifying masks complement the daily routine and give your skin some extra attention. Our most popular face mask is <a href=\"\/en\/pood\/clarins-extra-firming-mask-en\/\">Clarins Extra Firming<\/a>.<\/p><\/details>\n<details><summary>Do I need a separate cream for the eye area?<\/summary><p>The skin around the eyes is thinner than the rest of the face, which is why brands make dedicated textures for it. An eye cream is a convenient addition when you want to care for that area specifically. Our most popular eye cream is <a href=\"\/en\/pood\/loreal-paris-mens-expert-hydra-energetic-eye-cream-10ml\/\">L'Or\u00e9al Men Expert Hydra Energetic<\/a>; for women, try the <a href=\"\/en\/pood\/loreal-paris-revitalift-hydrating-eye-cream-15ml\/\">Revitalift Hydrating eye cream<\/a>.<\/p><\/details>\n<details><summary>Which serum is good to start with?<\/summary><p>Start with a hydrating serum, which suits every skin type. Our most popular choice is the <a href=\"\/en\/pood\/collistar-hyaluronic-acid-firming-face-serum-30ml\/\">Collistar Hyaluronic Acid serum<\/a>, and a light cream goes well with it.<\/p><\/details>\n<details><summary>Which cleanser should I choose for daily use?<\/summary><p>A gentle, quick cleanser that feels good on your skin is best. Our most popular cleanser is the <a href=\"\/en\/pood\/dr-ohhira-probiotic-campus-beauty-soap\/\">Dr.Ohhira probiotic Kampuku beauty soap<\/a>, and for removing make-up the <a href=\"\/en\/pood\/loreal-paris-micellar-water-normal-combination-skin-200ml\/\">L'Or\u00e9al micellar water<\/a> works well.<\/p><\/details>\n<details><summary>Which face cream suits men?<\/summary><p>Choose a cream that absorbs quickly and is not greasy. Our most popular choice is the <a href=\"\/en\/pood\/loreal-men-expert-hydra-energetic-24h-face-cream-for-men-50ml-en\/\">L'Or\u00e9al Men Expert Hydra Energetic 24h face cream<\/a>.<\/p><\/details>\n<details><summary>Which lip balm has sun protection?<\/summary><p>A balm with sun protection suits summer, the beach and winter skiing. Our most popular choice is the <a href=\"\/en\/pood\/australian-gold-spf30-lip-balm-en\/\">Australian Gold SPF 30 coconut lip balm<\/a>.<\/p><\/details>\n","link":"https:\/\/ismile.ee\/en\/product-category\/face-care\/","name":"Face care","slug":"face-care","taxonomy":"product_cat","parent":0,"meta":[],"menu_order":12,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face care products: Korean masks and scrubs<\/title>\n<meta name=\"description\" content=\"Face care is important and using korean face mask and scrub should be part of your routine. 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