{"id":1336,"count":25,"description":"<h2>Face makeup: foundation, powder and concealer<\/h2>\n<p>Face makeup creates the base of your make-up and helps achieve an even, smooth complexion. Here you will find foundations, concealers, powders, blush and skin tone perfectors for both everyday and evening looks.<\/p>\n<h3>How to choose face makeup<\/h3>\n<p>Start with your skin type and the coverage you want. A light foundation or fluid texture gives a natural result, while a higher-coverage foundation evens out the complexion more thoroughly. Concealer hides smaller imperfections and powder sets the result.<\/p>\n<ul>\n<li><strong>Foundation:<\/strong> choose a shade that matches your skin tone and a texture suited to your skin type, for example oil-free for oily skin.<\/li>\n<li><strong>Concealer:<\/strong> use on spots and to brighten the area under the eyes.<\/li>\n<li><strong>Powder:<\/strong> sets make-up and reduces shine.<\/li>\n<li><strong>Blush:<\/strong> adds colour and life to the face.<\/li>\n<\/ul>\n<p>For eye make-up see our <a href=\"\/en\/product-category\/cosmetics\/eyes\/\">eye makeup<\/a> products, and for the wider range the whole <a href=\"\/en\/product-category\/cosmetics\/\">cosmetics<\/a> category.<\/p>\n<h3>Popular brands<\/h3>\n<p>The range includes products from <a href=\"\/en\/product-brands\/clinique-en\/\">Clinique<\/a>, <a href=\"\/en\/product-brands\/shiseido-en\/\">Shiseido<\/a> and <a href=\"\/en\/product-brands\/vita-liberata-en\/\">Vita Liberata<\/a>, whose Beauty Blur products help even out the skin tone.<\/p>\n<h3>How do I choose the shade of a foundation?<\/h3>\n<p>Test the shade along the jawline and check it in natural light. The right shade blends into the skin of your neck.<\/p>\n<h3>Do I need a cream under foundation?<\/h3>\n<p>Foundation applies more evenly on moisturised skin. Choose a face cream that suits your skin and let it absorb before applying make-up.<\/p>\n<h3>In what order should I apply face makeup?<\/h3>\n<p>First foundation, then concealer, followed by powder and finally blush.<\/p>","link":"https:\/\/ismile.ee\/en\/product-category\/cosmetics\/face\/","name":"Face","slug":"face","taxonomy":"product_cat","parent":1333,"meta":[],"menu_order":7,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face makeup \u2013 foundation, concealer, powder | iSmile.ee<\/title>\n<meta name=\"description\" content=\"Face makeup: foundations, concealers, powders and blush from Clinique, Shiseido and more for an even complexion and a lasting make-up base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ismile.ee\/en\/product-category\/cosmetics\/face\/\" 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