{"id":382,"count":93,"description":"<h2>Men's grooming: skincare, shaving and hair styling<\/h2>\n<p>Men's grooming brings together products chosen for a man's skin, beard and hair: face creams and gels, eye care, serums, shaving gels and aftershave creams, beard care, hair styling, shower gels and deodorants. The lines here are made specifically for men.<\/p>\n<p>Men's skin is usually thicker and oilier, and daily shaving puts it under strain. A good routine therefore starts with cleansing and light moisture that does not leave a greasy film.<\/p>\n<h3>How to choose men's grooming products<\/h3>\n<ul>\n<li><strong>Face:<\/strong> a light moisturising cream or gel in the morning, with sun protection if you like; in the evening, <a href=\"https:\/\/ismile.ee\/en\/product-category\/face-care\/face-cleansing\/\">face cleansing<\/a> with a gel or foam.<\/li>\n<li><strong>Shaving:<\/strong> shaving gel prepares skin, an aftershave cream soothes it; for beards there are cleansers and serums.<\/li>\n<li><strong>Eye area:<\/strong> a light eye gel or cream suits anyone who wants to freshen a tired look.<\/li>\n<li><strong>Hair:<\/strong> foam, cream and wax give a hairstyle shape; pick the strength by the hold you want.<\/li>\n<li><strong>Body:<\/strong> shower gel and <a href=\"https:\/\/ismile.ee\/en\/product-category\/body-care\/deodorants\/\">deodorant<\/a> are part of the everyday routine.<\/li>\n<\/ul>\n<p>Lines made for men include <a href=\"https:\/\/ismile.ee\/en\/product-brands\/american-crew-en-en\/\">American Crew<\/a> and <a href=\"https:\/\/ismile.ee\/en\/product-brands\/biotherm-en\/\">Biotherm<\/a>; you will also find <a href=\"https:\/\/ismile.ee\/en\/product-category\/hair-care\/\">hair care<\/a> for every hairstyle.<\/p>\n<h3>What is a simple daily routine for men?<\/h3>\n<p>Cleanse, apply a moisturising cream and, when needed, sun protection. Three products already make a visible difference.<\/p>\n<h3>Do men's and women's creams differ?<\/h3>\n<p>Mostly in texture and scent: creams for men are often lighter, absorb faster and have a neutral fragrance.<\/p>\n<h3>How do I shave so skin stays comfortable?<\/h3>\n<p>Use a sharp blade, apply gel before shaving and finish with an aftershave cream.<\/p>","link":"https:\/\/ismile.ee\/en\/product-category\/mens-grooming\/","name":"Men","slug":"mens-grooming","taxonomy":"product_cat","parent":0,"meta":[],"menu_order":48,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Men&#039;s Grooming: Skincare, Shaving, Hair | iSmile.ee<\/title>\n<meta name=\"description\" content=\"Men&#039;s grooming products: face creams and gels, shaving and beard care, hair styling, shower gels and deodorants from leading brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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