{"id":897,"count":48,"description":"<h2>Face serum: targeted care for every skin<\/h2>\n<p>A face serum is a concentrated treatment applied to the skin before face cream to add a targeted step to your routine. Here you will find hydrating, tone-evening and anti-ageing serums with a light texture that absorbs quickly.<\/p>\n<h3>How to choose a face serum<\/h3>\n<p>A serum is chosen by what you want to give your skin. Serums contain active ingredients in a higher concentration than creams, which is why they are valued for their precise effect. Decide what your priority is first, then choose the matching active ingredient.<\/p>\n<ul>\n<li><strong>Hydration:<\/strong> hyaluronic acid serums help the skin bind moisture and give a soft, plump feel.<\/li>\n<li><strong>Radiance:<\/strong> vitamin C serums suit tired and dull-looking skin.<\/li>\n<li><strong>Anti-ageing care:<\/strong> serums with peptides, retinol and other actives are made for more mature skin.<\/li>\n<li><strong>Smoother skin:<\/strong> exfoliating serums, for example with glycolic acid, help refine the skin's surface.<\/li>\n<\/ul>\n<p>Apply serum to cleansed skin and follow with a suitable <a href=\"\/en\/product-category\/face-care\/face-creams\/\">face cream<\/a> to lock in moisture. For the eye area there are dedicated <a href=\"\/en\/product-category\/face-care\/eye-creams\/\">eye creams<\/a>.<\/p>\n<h3>Popular brands<\/h3>\n<p>The serums include products from <a href=\"\/en\/product-brands\/filorga-en\/\">Filorga<\/a>, <a href=\"\/en\/product-brands\/collistar-en\/\">Collistar<\/a> and <a href=\"\/en\/product-brands\/shiseido-en\/\">Shiseido<\/a>, as well as Biotherm, Clinique, Est\u00e9e Lauder, Dermalogica and La Mer.<\/p>\n<h3>Does a serum replace face cream?<\/h3>\n<p>No, a serum complements a cream. The serum delivers a specific effect, while the cream keeps the moisture in and adds protection.<\/p>\n<h3>When should I apply a serum?<\/h3>\n<p>A serum can be used in the morning, in the evening or both, as the product instructions say. Apply it to clean skin after toner and before cream.<\/p>\n<h3>How much serum do I need?<\/h3>\n<p>Two to four drops or one pump is usually enough for the whole face and neck.<\/p>","link":"https:\/\/ismile.ee\/en\/product-category\/face-care\/serums\/","name":"Serums","slug":"serums","taxonomy":"product_cat","parent":131,"meta":[],"menu_order":21,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face serum \u2013 hydrating and anti-ageing | iSmile.ee<\/title>\n<meta name=\"description\" content=\"Face serum for every skin: hydrating, vitamin C, hyaluronic acid and anti-ageing serums from Filorga, Collistar, Shiseido and other brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ismile.ee\/en\/product-category\/face-care\/serums\/\" \/>\n<meta property=\"og:locale\" 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