Description

Joico Color Endure shampoo sulfate-free – If you’ve spent a lot of money on first-class color service (we know full well that these numbers aren’t small!), doesn’t it make sense to bring home a product that protects your investment? We think so … and that’s why we are offering this gentle sulfate-free shampoo, designed specifically to extend the color’s brightness 33% longer than any other shampoo on the market. What’s more, redheads – those who suffer the most from hair loss – love the fact that it retains 88% of their red hue!