Joico

Joico – professional hair care

Joico is a professional hair-care brand with a history going back to 1975, made for salon and home use. Here you will find Joico shampoos, conditioners, hair masks and styling cream.

Among conditioners there are Moisture Recovery for hydration, Defy Damage for protection, the sulfate-free Color Endure, Joifull for volume, Blonde Life for blonde hair, Color Balance Blue to neutralise yellow tones and Colorful Anti Fade for colour protection. Hair masks include K-PAK Revitaluxe, K-PAK Color Therapy and the Hydrasplash gel mask. Shampoos include Joifull and Colorful Anti Fade – see shampoos.

Joico suits people with coloured, blonde or damaged hair: the lines are organised by what hair needs (hydration, colour care, volume, repair).

Which Joico line is right for coloured hair?

For coloured hair there are Color Endure, Colorful Anti Fade and K-PAK Color Therapy.

Is Joico sulfate-free?

The Color Endure conditioner is sulfate-free.