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Cookie policy
What are cookies?
A cookie is a small text file that a website stores on your device. Cookies let the site recognise you on your next visit, remember what is in your basket, and understand how the site is used.
Some cookies are strictly necessary for the shop to work. Statistics and marketing tools run from your first visit until you decline them. The banner offers three choices: “Allow all”, “Reject” and “Settings”. “Reject” stops these tools. You can change your choice at any time.
Who we are
This website is operated by Hambake OÜ (Estonian registry code 14631968), trading as iSmile.ee, which is the controller of your personal data. For any question about cookies or data protection, write to info@ismile.ee. How we handle personal data in general is set out in our privacy policy.
Strictly necessary cookies
These are required for the basic functions of the site — signing in, the shopping basket, payment, security. The shop cannot work without them, so we do not ask for consent to set them. The exceptions are the recently viewed products cookies and ismile_ad_src: the shop could work without these, but we set them for every visitor, including those who decline. They stay in our shop and go to nobody else.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
ismile_consent, wp_consent_* | Stores your cookie choice | 400 days | iSmile.ee |
woocommerce_cart_hash | Remembers the contents of your basket | Session | iSmile.ee |
woocommerce_items_in_cart | Tracks the state of your basket | Session | iSmile.ee |
wp_woocommerce_session_* | Links your basket and order details to you | 2 days | iSmile.ee |
woocommerce_recently_viewed | Recently viewed products | Session | iSmile.ee |
ismile_recent | Recently viewed products | 30 days | iSmile.ee |
wordpress_logged_in_*, wordpress_sec_* | Keeps you signed in | Session | iSmile.ee |
_GRECAPTCHA | Spam protection (reCAPTCHA v3) on sign-in, registration, password reset and comments | 6 months | |
wp-wpml_current_language | The language you chose (et / en / ru) | Session | iSmile.ee |
ismile_ad_src | Remembers that you arrived from a Google or Meta ad, and the campaign name, for our own order statistics | 90 days | iSmile.ee |
Statistics cookies
These help us understand how the site is used — which products and pages are of interest, and where visitors get stuck. We look at this data in aggregate, not person by person. These tools run from your first visit until you decline them.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
_ga | Distinguishes one visitor from another | 13 months | Google Analytics |
_ga_B4DKGWKJQ1 | Keeps session state | 13 months | Google Analytics |
_gid | Distinguishes visitors | 24 hours | Google Analytics |
tk_ai, tk_lr, tk_or, tk_r3d | Visit statistics | Session – 13 months | Automattic (Jetpack) |
sbjs_* | Records which channel brought you here (search, an ad, a newsletter) | Session | iSmile.ee |
Marketing cookies
These let us show you more relevant advertising and measure whether an ad led to a purchase. These tools run from your first visit until you decline them.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
_gcl_au | Links an ad click to a later purchase (conversion measurement) | 90 days | Google Ads |
_fbp | Identifies the browser so Facebook and Instagram can show more relevant ads | 90 days | Meta |
_fbc | Remembers a click on a Facebook or Instagram ad, so a purchase can be credited to it | 90 days | Meta |
__oppref | Links a ChatGPT ad click to a later purchase | 30 days | OpenAI |
__obref | Random browser reference for measuring ChatGPT ads | 365 days | OpenAI |
test_cookie | Checks whether your browser accepts cookies | Session | |
ismile_ads_click | Remembers which Google ad you clicked, so a purchase can be credited to it | 90 days | iSmile.ee |
mailchimp_* | Newsletter and basket-reminder tracking, linking an order to a newsletter | 28 days | Mailchimp |
youtube-nocookie.com | YouTube videos on the site. They load by themselves until you decline marketing, then only when you press play | Set by YouTube | Google (YouTube) |
Third parties
Where statistics and marketing cookies are used, some data — such as the products you viewed, your device type and approximate location — reaches the following providers:
- Google Ireland Ltd — Google Analytics (GA4), Google Ads, reCAPTCHA v3, YouTube videos (privacy policy)
- Meta Platforms Ireland Ltd — Facebook and Instagram advertising: the Pixel and a server-side purchase event (privacy policy)
- OpenAI Ireland Ltd — measuring ChatGPT ads: product views, basket, checkout and orders (privacy policy)
- Automattic Inc. — Jetpack and WooCommerce statistics (privacy policy)
- Mailchimp (Intuit) — newsletter, basket reminders and order data (privacy policy)
Payments are handled by Montonio, which processes payment data as an independent controller and sets no cookies on the pages of this shop. Our privacy policy says exactly what each provider receives.
Changing your choice
You can change your choice at any time with the “Cookie settings” link, which is also at the bottom of every page. If you decline, we stop the statistics and marketing tools and the server-side purchase events to Meta, Google and OpenAI, and delete their cookies from your browser. Declining takes effect going forward — it does not undo what has already happened.
Your cookie choice does not stop reCAPTCHA, Mailchimp’s order data or basket reminders. Mailchimp’s plugin can set mailchimp_* cookies again after you decline. To stop newsletters and reminders, use the unsubscribe link at the end of the e-mail.
You can also delete cookies directly in your browser settings. Note that if you block the strictly necessary cookies, the basket and checkout may stop working correctly.
Changes to this policy
If we add or remove a service, we update this page too. Last modified: 31 October 2026.