Cookie policy
What are cookies?
A cookie is a small text file that a website stores on your device. Cookies let the site recognise you on your next visit, remember what is in your basket, and understand how the site is used.
Some cookies are strictly necessary for the shop to work. The rest — statistics and marketing cookies — are only set with your consent. You can change or withdraw that consent at any time.
Who we are
This website is operated by Hambake OÜ (Estonian registry code 14631968), trading as iSmile.ee, which is the controller of your personal data. For any question about cookies or data protection, write to info@ismile.ee. How we handle personal data in general is set out in our privacy policy.
Strictly necessary cookies
These are required for the basic functions of the site — signing in, the shopping basket, payment, security. The shop cannot work without them, so we do not ask for consent to set them.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
woocommerce_cart_hash | Remembers the contents of your basket | Session | iSmile.ee |
woocommerce_items_in_cart | Tracks the state of your basket | Session | iSmile.ee |
wp_woocommerce_session_* | Links your basket and order details to you | 2 days | iSmile.ee |
woocommerce_recently_viewed | Recently viewed products | Session | iSmile.ee |
wordpress_logged_in_* | Keeps you signed in | Session | iSmile.ee |
_GRECAPTCHA | Spam protection on the sign-up and sign-in forms | 6 months | |
wp-wpml_current_language | The language you chose (et / en / ru) | Session | iSmile.ee |
Statistics cookies
These help us understand how the site is used — which products and pages are of interest, and where visitors get stuck. We look at this data in aggregate, not person by person.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
_ga | Distinguishes one visitor from another | 13 months | Google Analytics |
_ga_B4DKGWKJQ1 | Keeps session state | 13 months | Google Analytics |
_gid | Distinguishes visitors | 24 hours | Google Analytics |
tk_ai, tk_lr, tk_or, tk_r3d | Visit statistics | Session – 13 months | Automattic (Jetpack) |
sbjs_* | Records which channel brought you here (search, an ad, a newsletter) | Session | iSmile.ee |
Marketing cookies
These let us show you more relevant advertising and measure whether an ad led to a purchase. They are only set with your consent.
| Cookie | Purpose | Duration | Set by |
|---|---|---|---|
_gcl_au | Links an ad click to a later purchase (conversion measurement) | 90 days | Google Ads |
_fbp | Identifies the browser so Facebook and Instagram can show more relevant ads | 90 days | Meta |
test_cookie | Checks whether your browser accepts cookies | Session |
Third parties
Where statistics and marketing cookies are used, some data — such as the products you viewed, your device type and approximate location — reaches the following providers:
- Google Ireland Ltd — Google Analytics, Google Ads (privacy policy)
- Meta Platforms Ireland Ltd — Facebook and Instagram advertising (privacy policy)
- Automattic Inc. — Jetpack visitor statistics (privacy policy)
Payments are handled by Montonio, which processes payment data as an independent controller. We use Mailchimp to send our newsletter. Neither sets cookies on the pages of this shop.
Changing your consent
You can change your cookie preferences or withdraw consent through your browser settings (see below). Withdrawing consent takes effect going forward — it does not undo what has already happened.
You can also delete cookies directly in your browser settings. Note that if you block the strictly necessary cookies, the basket and checkout may stop working correctly.
Changes to this policy
If we add or remove a service, we update this page too. Last modified: 3 August 2026.