Serums

Face serum: targeted care for every skin

A face serum is a concentrated treatment applied to the skin before face cream to add a targeted step to your routine. Here you will find hydrating, tone-evening and anti-ageing serums with a light texture that absorbs quickly.

How to choose a face serum

A serum is chosen by what you want to give your skin. Serums contain active ingredients in a higher concentration than creams, which is why they are valued for their precise effect. Decide what your priority is first, then choose the matching active ingredient.

• Hydration: hyaluronic acid serums help the skin bind moisture and give a soft, plump feel.
• Radiance: vitamin C serums suit tired and dull-looking skin.
• Anti-ageing care: serums with peptides, retinol and other actives are made for more mature skin.
• Smoother skin: exfoliating serums, for example with glycolic acid, help refine the skin’s surface.

Apply serum to cleansed skin and follow with a suitable face cream to lock in moisture. For the eye area there are dedicated eye creams.

Popular brands

The serums include products from Filorga, Collistar and Shiseido, as well as Biotherm, Clinique, Estée Lauder, Dermalogica and La Mer.

Does a serum replace face cream?

No, a serum complements a cream. The serum delivers a specific effect, while the cream keeps the moisture in and adds protection.

When should I apply a serum?

A serum can be used in the morning, in the evening or both, as the product instructions say. Apply it to clean skin after toner and before cream.

How much serum do I need?

Two to four drops or one pump is usually enough for the whole face and neck.