Men

Men’s grooming: skincare, shaving and hair styling

Men’s grooming brings together products chosen for a man’s skin, beard and hair: face creams and gels, eye care, serums, shaving gels and aftershave creams, beard care, hair styling, shower gels and deodorants. The lines here are made specifically for men.

Men’s skin is usually thicker and oilier, and daily shaving puts it under strain. A good routine therefore starts with cleansing and light moisture that does not leave a greasy film. The principle in men’s grooming is simple: a few products used regularly beat a long shelf that stays untouched, so choose what fits your skin type and your habits.

How to choose men’s grooming products

• Face: a light moisturising cream or gel in the morning, with sun protection if you like; in the evening, face cleansing with a gel or foam.
• Shaving: shaving gel prepares skin, an aftershave cream soothes it; for beards there are cleansers and serums.
• Eye area: a light eye gel or cream suits anyone who wants to freshen a tired look.
• Hair: foam, cream and wax give a hairstyle shape; pick the strength by the hold you want.
• Body: shower gel and deodorant are part of the everyday routine.

Lines made for men include American Crew and Biotherm; you will also find men’s perfumes and hair care for every hairstyle.

Men’s face cream: light and quickly absorbed

A men’s face cream is the most important step if you want your skin to stay comfortable. Creams made for men often have a lighter texture than those made for women, so they absorb quickly and do not leave a shiny layer. In the morning apply the cream to clean skin, in the evening after washing. If you want a single product that does it all, look at a face balm: one product replaces several steps and suits a man who does not want a crowded shelf. For a lighter feel choose a light daily moisturising emulsion.

Eye area and a tired look

The skin around the eyes is thinner than the rest of the face and is the first place to show tiredness. A small amount of an eye cream made for men, patted gently around the eye with a fingertip, is often all it takes. In the morning it gives a fresher look, in the evening it closes the routine. More options are in the eye creams category.

Shampoo, styling and scalp

Men’s hair needs simple but consistent care. Shampoo cleanses the scalp and sets the base for the hairstyle, so it is worth choosing by hair type. There are thickening shampoos for fine hair and anti-hair-loss products for those who care about the condition of the scalp. How often to wash depends on the hair: oilier hair wants more frequent washing, drier hair manages with less. After that, give the style its shape with foam, cream or wax and pick the strength by the hold you want. A wider selection is under shampoo and hair styling.

Looking after the scalp is part of the men’s routine that is often overlooked. An anti-hair-loss serum is a handy addition if you want targeted scalp care, and it comes in seven 10 ml packs.

Deodorant and a fresh feeling all day

A good deodorant goes with you every day, so choose one whose texture you like. A roll-on is convenient and dries quickly, an antiperspirant gives a long-lasting fresh feeling. In the men’s range there is a 72-hour roll-on and a 48-hour antiperspirant that keep you fresh through a long day. A shower gel completes the start or the end of the day: a simple, fresh scent is usually the most comfortable choice. The whole range is under shower gels.

A scent and gift ideas

A fragrance is the last detail that finishes a routine. Among the men’s scents there are classic and fresh choices, for example Hugo Boss Bottled and Armani Code for Men. As a gift, a set with a perfume and a care product together works well: it is a ready gift that needs nothing else.

A simple morning and evening routine

• Morning: wash your face, apply a light cream and sun protection if needed, then deodorant and hair styling.
• Evening: cleanse the skin with a gel or foam, then apply a cream and an eye cream.
• Once a week: set aside time for scalp care or a light exfoliation.

A routine that takes three minutes is a routine that lasts. Add products one at a time and use them for a few weeks before choosing the next.

Frequently asked questions