Men

Men’s grooming: skincare, shaving and hair styling

Men’s grooming brings together products chosen for a man’s skin, beard and hair: face creams and gels, eye care, serums, shaving gels and aftershave creams, beard care, hair styling, shower gels and deodorants. The lines here are made specifically for men.

Men’s skin is usually thicker and oilier, and daily shaving puts it under strain. A good routine therefore starts with cleansing and light moisture that does not leave a greasy film.

How to choose men’s grooming products

• Face: a light moisturising cream or gel in the morning, with sun protection if you like; in the evening, face cleansing with a gel or foam.
• Shaving: shaving gel prepares skin, an aftershave cream soothes it; for beards there are cleansers and serums.
• Eye area: a light eye gel or cream suits anyone who wants to freshen a tired look.
• Hair: foam, cream and wax give a hairstyle shape; pick the strength by the hold you want.
• Body: shower gel and deodorant are part of the everyday routine.

Lines made for men include American Crew and Biotherm; you will also find hair care for every hairstyle.

What is a simple daily routine for men?

Cleanse, apply a moisturising cream and, when needed, sun protection. Three products already make a visible difference.

Do men’s and women’s creams differ?

Mostly in texture and scent: creams for men are often lighter, absorb faster and have a neutral fragrance.

How do I shave so skin stays comfortable?

Use a sharp blade, apply gel before shaving and finish with an aftershave cream.