For children

Baby care and kids’ care: oral care, hair accessories and vitamins

This category brings together care and hygiene products for children: children’s toothbrushes and toothpastes, a hairbrush made for kids, hair ties and detangling sprays, plus children’s vitamins. It is meant for parents who want baby care and kids’ care in one place.

Here you will find oral care by age, hair accessories in colourful patterns and children’s vitamins that complete the daily routine. The products suit a toddler as well as a schoolchild and are chosen so that a child enjoys using them.

How to choose baby care and kids’ care products

• Oral care: toothbrushes come by age, for babies, ages 2-8 and ages 8-12; children’s toothpastes have flavours such as strawberry or apple. More products: oral hygiene.
• Hair: detangling sprays and a brush for children make combing easy, and colourful hair ties are popular.

Products for children come from Pierrot, Tangle Teezer and INVISIBOBBLE.

Toothbrushes by age

Pierrot toothbrushes are divided into three age groups, so every child gets the right size. The pack shows the age range, which helps you pick the right size.

• 0-2 years: a brush made for babies, for the first teeth. The choice is the Pierrot Baby brush.
• 2-8 years: the Sharky design brush is made for preschoolers, and the Gusy Soft is also for ages 2-8.
• 8-12 years: the Junior Plus brush is made for a school-age child.

Toothpaste they like

Children’s toothpastes come with a flavour, so that brushing teeth does not become a tiresome habit. The strawberry and the apple Pierrot toothpastes come in a 75 ml tube that lasts a long time at home. Children often pick one flavour, and when the flavour is a favourite, brushing is remembered by itself.

Morning and evening tooth brushing

• Morning: brush after breakfast so that the day starts with a fresh mouth.
• Evening: brushing is the last routine of the day before bed.
• Together: brush with your child, and it becomes a shared activity, not a duty.
• Switching: the pack shows the age range, and when the child grows, choose the next size.

Hair: combing and ties

A child’s hair tangles easily, but a good brush and a detangling spray make the morning simpler. The Tangle Teezer detangling spray conditioner with wheat protein is sprayed on damp hair before the brush. Colourful ties such as Invisibobble Kids Princess Sparkle make a hairstyle festive. You will find all hair accessories in the hair accessories category.

Long hair needs patience when combing, but with the right tool it goes faster. Start at the ends, move slowly towards the roots and praise your child for every knot. That way combing becomes a pleasant moment for your child instead of a tiresome duty.

Vitamins for children

If you want to complement your child’s diet, look at the vitamins category. It holds the prized Swedish Nutra children’s vitamins, our most popular product for children.

What to choose at each age

• Baby (0-2 years): a baby toothbrush.
• Toddler and preschooler (2-8 years): a Sharky or Gusy toothbrush, a flavoured toothpaste and colourful hair ties.
• Schoolchild (8-12 years): a Junior Plus toothbrush, a favourite-flavour paste, and a brush and ties that the child chooses.

A morning routine before school

The morning goes smoothly when the steps are always in the same order. First brush the hair through with a detangling spray, then brush the teeth with a favourite-flavour paste, and finally make a hairstyle with a tie. All of this takes a few minutes in total, and a child does not run late when they know what comes next.

Winding down in the evening

In the evening care is a calm ritual. Brushing teeth, a brush through the hair and taking the tie out: every step signals that the day is ending. If you finish with a story, care becomes the favourite part of the day for your child.

In the kindergarten or school bag

A small brush and a couple of hair ties fit in the bag and help tidy up a hairstyle after outdoor play. It is also handy to keep a small set in the bag so that a child can tidy their hair by themselves. Add a familiar colour or pattern, so that your child recognises their own things at break time.

A child’s own care shelf

When a child has a shelf or a basket of their own in the bathroom, they feel responsible. Put the toothbrush, paste, brush and ties there and let them see what is left. Colourful items help twins and siblings tell their things apart: everyone has a colour and a pattern of their own.

Children’s care on a trip

On a trip pack a toothbrush and a small paste, a brush and a couple of ties. They fit in a small cosmetic bag, and a familiar routine continues at the hotel or at grandma’s. When the routine is the same, a child feels more secure in an unfamiliar place.

How to turn care into play

Children use care products more willingly when they can choose. Let your child choose the toothpaste flavour, the colour of the tie and the brush they like. Turn brushing into a song or a story, and for hair care find three favourite colours for every day of the week. That way care grows into a habit without effort.

A children’s hairbrush: what to look for

A children’s hairbrush should fit a small hand and be light. Tangle Teezer Original Mini is made for children and suits gentle detangling. It is good to keep a brush in the kindergarten or school bag, so a hairstyle is always quickly tidied. That way a child also learns to take care of their own hair.

Hair ties: colours and a pack of three

Invisibobble Kids ties come as a pack of three, so one pack lasts for several days. Magic Rainbow brings rainbow colours and Princess Sparkle a sparkling finish. A child likes to choose the colour of the day: one for Monday, another for Friday. That way styling hair becomes a game. For washing hair, look at the shampoos.

Replacing the toothbrush and keeping a spare

Keep one spare toothbrush for your child’s age group at home. When a child grows from one age group to the next, choose the new brush by the age range on the pack. That way your child always has a brush of the right size, and you have one thing less to remember.

Vitamins as part of the daily routine

The prized Swedish Nutra children’s vitamins are our most popular product for children. It is easy to add vitamins to the morning beside brushing teeth, so that two actions become one habit. You will find more choice in the vitamins category.

Gift idea

Baby care and kids’ care make a practical gift: a toothbrush with a favourite-flavour paste, ties and a brush in one bag. A colourful set of ties suits a birthday, and a new toothbrush and paste suit the start of school. Vitamins add a practical side to the gift.

Frequently asked questions