Hair masks

Hair mask: intensive care for dry and coloured hair

A hair mask is a rich-textured treatment that stays on the hair for a few minutes and gives the lengths more nourishment than regular conditioner. Here you will find repairing, moisturising, colour-protecting and blonde masks, and deep care for damaged hair.

A hair mask is like a spa day for your hair: used weekly or every other week, it leaves hair softer, smoother and shinier. The effect is especially noticeable on long, dry hair.

How to choose a hair mask

• Dry and damaged hair: rich, restoring formulas that smooth the hair surface.
• Coloured hair: colour-protecting masks help the shade last longer.
• Blonde hair: silver and toning masks keep a cool tone.
• Fine hair: lighter masks that do not weigh the hair down.
• Curls: moisturising masks help curls stay soft.
• Same line: a mask works best with a shampoo and conditioner from the same brand family.

A mask complements everyday care: see shampoo and conditioner. Masks come from Wella Professionals, Joico and Olaplex.

How often should I use a hair mask?

Usually once a week. For very dry or damaged hair you can use it more often, as the pack directs.

How do I apply a hair mask?

Apply it to clean, damp hair on the lengths and ends, leave it for the time stated on the pack and rinse thoroughly.

Does a mask replace conditioner?

A mask is an intensive treatment, conditioner an everyday one. Many people use both: conditioner after every wash, a mask once a week.