Joico Defy Damage Protective Masque 150ml

Description

Joico Defy Damage Protective Masque is a bond-building hair mask that works in minutes. Joico says the mask reduces breakage, protects hair during heat styling and helps colour last longer. Hair is left soft and shiny. The tube holds 150 ml.

What is Defy Damage Protective Masque?

It is an at-home treatment mask from Joico’s Defy Damage range. The range is made for all hair types. It protects hair from daily heat styling, UV exposure and environmental pollution, which leave hair dry and dull. The mask helps rebuild broken bonds and builds the hair’s resistance to damage before it happens.

SmartRelease and a protective lipid

SmartRelease is Joico’s liposome delivery system. It releases three ingredients into the hair over time: rosehip oil, arginine and keratin. Together they help repair, strengthen and protect hair from the cumulative effects of daily styling.

The formula also contains a protective lipid which, according to Joico, is the exact kind found in healthy hair. It acts as the first line of defence against thermal, chemical, styling and UV damage. Results are visible after the very first use.

Moringa seed oil and arginine

Moringa seed oil is rich in antioxidants, vitamins A and E, zinc and silica. Joico calls these fundamental to healthy, strong, damage-resistant hair, and the oil boosts shine and softness. Arginine is a smart-bonding molecule with both positive and negative sites. It helps strengthen hair bonds and encourages bond renewal.

What the mask does for your hair

• deeply replenishes hair without weighing it down;
• builds the hair’s resistance to damage;
• leaves hair soft, shiny and healthy-looking;
• helps rebuild broken bonds.

After the mask, hair feels instantly soft with a glossy shine and is better protected against hot styling tools.

You will find more treatments in our hair masks range.

Who it suits

The mask suits all hair types, especially hair that is styled every day with a hairdryer, straightener or curling iron. On colour-treated hair, it helps the colour last longer. It also suits hair that has become dry and dull and breaks easily.

How to use

1. Apply the mask to clean, damp hair.
2. Leave it on for up to five minutes.
3. Rinse your hair.

The Defy Damage range also includes a shampoo and a conditioner that fit into the same routine as the mask.

Frequently asked questions

How long should I leave the mask on?

Joico recommends leaving the mask on clean, damp hair for up to five minutes and then rinsing it out.

Is the mask suitable for colour-treated hair?

Yes. Joico says the mask helps colour last longer, and the Defy Damage range is made for all hair types.

Does the mask protect hair from heat?

Yes. Joico names protection from heat styling as one of the main benefits of the mask.

What should I use with the mask?

From our range, the shampoo and conditioner of the same range go well with it. Wash your hair with the shampoo, then apply the mask to clean, damp hair.