Giorgio Armani

Giorgio Armani perfumes: sea, flowers and amber

Giorgio Armani is an Italian fashion house, and its fragrances run from the aquatic freshness of Acqua di Giò to the chypre of Sì and the Mediterranean warmth of Terra di Gioia. Our range holds men’s and women’s perfumes: the Acqua di Giò eau de toilette, the Acqua di Giò eau de parfum, the Armani Code for Men eau de toilette, the Sì eau de parfum, the Sì Passione eau de parfum, the My Way eau de parfum, the Acqua di Gioia eau de parfum and the Terra di Gioia eau de parfum. Alongside them stands the Emporio Armani Stronger With You Parfum, and the new Armani I Will eau de parfum joins the men’s side. Below you will find the story of the house, what each fragrance smells of and how to choose.

The house of Armani

Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. On 24 July 1975 he founded Giorgio Armani S.p.A. in Milan together with Sergio Galeotti. In the early 1980s the company signed an agreement with L’Oréal to create perfumes and cosmetics, the beginning of Armani Beauty. Emporio Armani followed in 1981 as the second brand of the Armani family, with ready-to-wear mainly designed by Giorgio Armani himself. Armani died in Milan on 4 September 2025, aged 91.

Acqua di Giò, the sea in a bottle

Acqua di Giò was released in 1996 and composed by perfumer Alberto Morillas. The original eau de toilette is an aquatic composition built on Calabrian bergamot, neroli, citrus and rosemary, and the fragrance adds ozonic marine notes, jasmine, cedarwood, patchouli and musk. The family is woody, marine and fresh. By 2024 the line was sold as eau de toilette, eau de parfum and parfum, so the choice is also one of concentration. The eau de toilette is the original, and the eau de parfum in the large bottle is the same scent in a stronger concentration.

Armani Code for Men

The Armani Code for Men eau de toilette is the second Armani men’s fragrance in our range. It sits beside Acqua di Giò as a different kind of masculine fragrance, an eau de toilette for anyone who looks for a recognisable Armani name outside the aquatic family.

Sì, the chypre

Sì is a chypre eau de parfum created in 2013. The opening is blackcurrant liqueur, the heart is Rose de Mai absolute with freesia, and the base is patchouli and oakmoss. The minimalist glass bottle with a black stone-shaped cap shows the blush-pink juice. The scent is modern and sophisticated, with resinous florals and fruity cassis at the start, and an earthy, woody and musky drydown.

Sì Passione, the red edition

Sì Passione is a floral fruity eau de parfum in a striking, blood-red bottle. It opens with pink pepper, pear and blackcurrant, moves to rose, jasmine and heliotrope, and ends on vanilla, cedarwood and patchouli. It keeps the blackcurrant thread of Sì but trades the chypre base for a sweeter, vanilla-led one.

My Way, the white flowers

My Way is a floral eau de parfum with a jasmine accord. The opening is bergamia, citrus blossom and white flowers, the heart is jasmine, tuberose and more white flowers, and the base is musk, vanilla and cedarwood. The bottle is refillable, and the scent is a bright citrus opening, a floral heart and a warm, slightly bittersweet base that lingers.

Acqua di Gioia and Terra di Gioia, the Mediterranean pair

Acqua di Gioia is a joyful floral eau de parfum. It opens with crushed mint leaves and zesty limone primo fiore, the heart blends jasmine, aquatic accords, pink pepper and peony, and the base is cedarwood, brown sugar and labdanum. The bottle has emerald detailing. Terra di Gioia is a floral amber eau de parfum, an ode to the warm, sensual and embracing Mediterranean Sea. A sparkling, mild pear accord melts with fresh citrus, the heart is the fruity, velvety jasmine grandiflorum from India, and musk and amber create a soft, embracing scent trail. The first is light and aquatic, the second is warm and amber.

Emporio Armani Stronger With You Parfum

Stronger With You Parfum belongs to Emporio Armani, the second brand of the family, and is an amber leather fougère for men. Pink pepper adds warmth at the start, lavender gives an unexpected floral note against the spicy facets, and a leather accord with vanilla gives depth, all centred around a warm chestnut accord. The bottle is a rich amber colour. The Parfum is an intense fragrance.

Armani I Will, new for men

I Will is an eau de parfum for men in a 60 ml refillable bottle. It opens with sparkling Calabrian bergamot, cardamom, aromatic lavender and a violet leaf accord. The heart is Madagascar vanilla absolute with the Woodleather molecule, and the base is smoky leather. The flacon is a rectangular silhouette with a rounded base, deep matte-frosted black fading into a transparent glass base that reveals the golden liquid. It is made for day and evening.

How to choose

• Marine and fresh. Acqua di Giò, with bergamot, marine notes and cedarwood.
• Chypre and fruity. Sì, with blackcurrant, rose and patchouli, or the sweeter Sì Passione.
• White flowers. My Way, with jasmine, tuberose and vanilla.
• Light floral. Acqua di Gioia, with mint, lemon and peony.
• Warm amber. Terra di Gioia, with pear, jasmine and musk.
• Amber and leather. Stronger With You Parfum, with pink pepper, lavender and vanilla.
• Vanilla and smoky leather. I Will, with bergamot, lavender and Madagascar vanilla.

Start with the family you already like. Citrus and sea suggest Acqua di Giò or Acqua di Gioia, flowers suggest My Way or Sì, and warmth suggests Terra di Gioia, Stronger With You or I Will. The red Sì Passione and the refillable My Way and I Will bottles make the choice a visual one too.

Eau de toilette or eau de parfum

Eau de parfum contains more fragrance oil than eau de toilette. Acqua di Giò and Armani Code for Men are sold here as eau de toilette, while Sì, Sì Passione, My Way, Acqua di Gioia, Terra di Gioia and I Will are eaux de parfum, and Acqua di Giò also exists in the eau de parfum concentration.

Bottles and details side by side

• Acqua di Giò. Launched in 1996, aquatic, in eau de toilette and eau de parfum.
• Sì. Created in 2013, a minimalist glass bottle with a black stone-shaped cap.
• Sì Passione. A blood-red bottle, 50 ml in our range.
• My Way. A refillable bottle with a jasmine accord.
• Acqua di Gioia. A bottle with emerald detailing.
• Terra di Gioia. A clean, organic bottle in a 100 ml size.
• Stronger With You Parfum. A rich amber-coloured bottle in 50 ml.
• I Will. A refillable 60 ml black-and-gold flacon.

More perfumes

For more scents, see the men’s perfumes and women’s perfumes categories.

Frequently asked questions

Which Armani fragrance smells of the sea?

The Acqua di Giò eau de toilette is an aquatic composition with Calabrian bergamot, neroli, citrus and rosemary.

Which Armani perfume is a chypre?

The Sì eau de parfum is a chypre with blackcurrant liqueur, Rose de Mai and patchouli.

Which Armani perfume has white flowers?

The My Way eau de parfum has jasmine, tuberose and white flowers over musk, vanilla and cedarwood.

What does Terra di Gioia smell of?

The Terra di Gioia eau de parfum is a floral amber with pear, citrus, jasmine grandiflorum, musk and amber.

Which Armani fragrance for men has leather and vanilla?

The Stronger With You Parfum is an amber leather fougère with pink pepper, lavender and vanilla, and the I Will eau de parfum has bergamot, lavender and Madagascar vanilla.