Face

Face makeup: foundation, powder and concealer

Face makeup creates the base of your make-up and helps achieve an even, smooth complexion. Here you will find foundations, concealers, powders, blush and skin tone perfectors for both everyday and evening looks.

How to choose face makeup

Start with your skin type and the coverage you want. A light foundation or fluid texture gives a natural result, while a higher-coverage foundation evens out the complexion more thoroughly. Concealer hides smaller imperfections and powder sets the result.

• Foundation: choose a shade that matches your skin tone and a texture suited to your skin type, for example oil-free for oily skin.
• Concealer: use on spots and to brighten the area under the eyes.
• Powder: sets make-up and reduces shine.
• Blush: adds colour and life to the face.

For eye make-up see our eye makeup products, and for the wider range the whole cosmetics category.

Popular brands

The range includes products from Clinique, Shiseido and Vita Liberata, whose Beauty Blur products help even out the skin tone.

How do I choose the shade of a foundation?

Test the shade along the jawline and check it in natural light. The right shade blends into the skin of your neck.

Do I need a cream under foundation?

Foundation applies more evenly on moisturised skin. Choose a face cream that suits your skin and let it absorb before applying make-up.

In what order should I apply face makeup?

First foundation, then concealer, followed by powder and finally blush.