Olaplex Rich Hydration Mask moisturising hair mask 370ml

Description

Olaplex Rich Hydration Mask is a rich moisturising hair mask for dry, medium and coarse hair. It delivers intense hydration, strengthens hair, adds shine and keeps frizz in check. Use it once a week in place of your regular conditioner.

What is Olaplex Rich Hydration Mask?

This is a deeply restorative, moisturising mask for dehydrated hair and for medium to coarse textures. It is built on Biomimetic Cuticle Technology, which seals the cuticle for up to 5 washes. The technology wraps each strand and locks moisture in.

The mask gives instant hydration that holds through 5 washes. At the same time it strengthens the hair and prevents breakage even after the fifth wash. It also creates shine and all-day, humidity-resistant frizz control.

Who is it for?

The mask suits dehydrated, medium and coarse hair. To find out whether your hair belongs to this group, roll a single strand between your fingertips without looking. If you can feel the strand easily, your hair is medium to coarse, which is exactly the target group of this mask.

The mask is also fine for coloured and chemically treated hair, because the formula is colour-safe. You will find more treatments in our hair masks category.

Technology and the avocado and shea complex

Two pillars carry the formula: Biomimetic Cuticle Technology and the avocado and shea conditioning complex. The first seals the cuticle and stops moisture loss, while the second brings deep moisture to the hair. In the complex, oils of several molecular weights wrap the hair in hydration for high-slip softness and a halo of shine.

The mask is free of sulfates, silicones, phthalates, phosphates, parabens, MIC/MIT and protein. It is vegan, colour-safe and suitable for chemically treated hair.

How to use

1. Shampoo your hair.
2. Apply the mask generously to wet hair, focusing on the mid-lengths and ends.
3. Leave it on for 3-5 minutes.
4. Rinse thoroughly.

For the best results, use the mask weekly in place of conditioner.

Mask or conditioner?

Olaplex Rich Hydration Mask replaces conditioner on the day you use it, so the mask completes your wash day on its own. It fits into a weekly routine and gives deep hydration and frizz control in just a few minutes. The cuticle-mimicking complex and conditioning technologies hydrate, detangle and strengthen the hair.

Texture and results

The mask is thick, white and creamy and spreads evenly through the hair. It brings deep moisture and leaves hair soft, smooth and shiny. Humidity-resistant frizz control keeps the hair tidy even in damp weather.

Main results:

• instant hydration that lasts up to 5 washes;
• stronger hair and less breakage;
• shine and all-day frizz control;
• a smooth, soft hair surface.

A weekly care ritual

A rich mask is a small luxury in the middle of the week. Wash day turns into a calm moment when you let the cream work and give yourself a few minutes in the shower. After rinsing, hair feels soft and shiny, as if it had just left the hair salon. The mask is also a lovely companion on autumn and winter evenings, when you want to give your hair extra moisture.

Dry, coarse and curly hair appreciates a rich cream most of all. The mask makes wash day a small act of pampering and keeps hair looking neat, so it is a pleasure to wear loose or tied up.

A thoughtful gift

A rich moisturising mask makes a good gift for a friend with dry, coarse hair. It is a useful and pretty little surprise that suits a birthday, a thank-you or simply a good mood. The white jar fits neatly into a gift bag, and the recipient gets ready-made care for a weekly routine.

Pack

The mask comes in a white jar that looks good in any bathroom. You reach the rich cream simply by opening the lid.

Frequently asked questions

How often should I use the mask?

Use the mask once a week in place of conditioner.

How long does the mask stay on?

Leave it on for 3-5 minutes, then rinse thoroughly.

Do I need conditioner after the mask?

No. The mask replaces conditioner on the day you use it.

Is the mask suitable for bleached and coloured hair?

Yes. The mask has been tested on bleached and coloured hair and on a chemical treatment that causes a high level of damage.

What can I add to a moisturising routine?

If you want to round out your care, take a look at our hair conditioners.