Description

Joico’s shampoo for blonde hair adds shine, deeply hydrates, delivers softness, while gently cleansing hair of dirt and oil and supplying moisture, brightening colour, and removing chlorine and mineral build-up so hair stays beautifully blonde instead of dull and yellow. Arginine content in hair decreases significantly during lightening. This natural, elasticity-boosting amino acid revives and strengthens hair to reduce breakage. Arginine also gently makes hair slightly alkaline, so bleaching powder can penetrate the hair fibre faster and more easily. Tamanu oil hydrates and cares for hair. Tamanu oil is rich in essential omega-6 and -9 fatty acids, which add shine, protect hair colour, and smooth brittle hair. Manoi oil is rich in essential fatty acids that nourish and protect every hair strand.