Day creams

Day creams: hydration and protection for the whole day

A day cream is the cream you apply in the morning to hydrate your skin and prepare it for the day ahead. Here you will find light hydrating emulsions, richer nourishing creams and day creams with SPF, many of which also work well as a base for make-up.

How to choose a day cream

A day cream should suit your skin type and your daily rhythm. Oily and combination skin like a light gel or emulsion cream that absorbs quickly, normal skin does well with hydrating creams, and dry skin with a richer, more nourishing texture. If you spend a lot of time outdoors, choose a day cream with SPF protection.

• Hydrating day cream: keeps the skin soft and fresh, good for everyday use.
• Anti-ageing day cream: made for more mature skin to support elasticity and smoothness.
• Day cream with SPF: gives sun protection alongside hydration.
• Suitability under make-up: a light, quickly absorbed cream makes a good base for foundation.

To complete your routine, browse the wider range of face creams, night creams for the evening and face serums for more targeted care.

Popular brands

The day creams include products from Clarins and Vichy, as well as Clinique, Estée Lauder, Filorga, Shiseido and L’Oréal Paris.

Day cream for oily, combination and dry skin

For oily and combination skin the job of a day cream is to give moisture without making the skin shine. Gel-like and airy textures do this: they absorb quickly and leave the surface smooth. For dry skin it is comfortable to choose a denser cream that stays on the skin as a soft layer and holds moisture for longer. Normal skin is the easiest: almost any hydrating day cream suits it, so the choice can come down to texture, scent and packaging. For deeper hydration look at a deep hydrating face cream, made for longer-lasting moisture.

Your skin type can change with the season. In summer a lighter emulsion is often enough, in winter a richer cream, and many people keep two day creams at home to choose by the weather and by mood. That is natural and makes care easier: the skin gets what it needs at that moment.

Day cream with SPF: sun protection in one step

A day cream with SPF adds sun protection to the morning without an extra step. It is a convenient solution for anyone who wants a short routine but spends time outdoors. The range includes an anti-wrinkle day product with sun protection and day emulsions that suit both everyday use and wearing under make-up. A day cream with SPF is useful on a city day too, whether you sit by a sunny window or walk down the street.

Day cream and make-up

Make-up lasts longer when the skin is hydrated first and the cream has had time to absorb. A light, quickly absorbed day cream is a good base on which foundation spreads evenly. If you want to add a little glow to your complexion, a light-reflecting glow gel goes under or over the cream and gives the skin a soft shine. In the morning the order is therefore simple: cleanse, cream, make-up.

Day cream for men

Day creams made for men often have a lighter texture and absorb quickly, so they also suit use after shaving. The range includes, for example, the Pure Carbon face cream for men. The whole men’s range is in the men’s grooming category.

A morning routine step by step

• Cleanse: start with face cleansing so the cream absorbs evenly.
• Soften: a face milk or toner such as the Shiseido Treatment Softener prepares the skin for the next step.
• Cover with cream: apply the day cream in a thin layer over the face and neck.
• Eye area: for the thinner skin use a separate eye cream.

A routine that takes three minutes is a routine that lasts. Choose a cream whose texture and scent you enjoy and let it absorb before you carry on with the day.

Gift ideas

A day cream is a useful gift because it is used every day. If you do not know the recipient’s skin type, choose a hydrating day cream: it suits most people. Beside it you can put a serum or a mask and make a small care set.

Frequently asked questions