Joico YouthLock Blowout Crème with Collagen Styling Cream 177ml

Description

Joico YouthLock Blowout Crème is a 177 ml collagen styling cream that you apply to damp hair before blow-drying. According to Joico, it helps protect the hair fibres while you brush and blow-dry, controls frizz and static and gives the hair a healthy shine.

What is Joico YouthLock Blowout Crème?

It is the blow-dry cream from Joico’s YouthLock range, which the brand says strengthens and protects the hair. The formula contains collagen and Joico SmartRelease technology, a liposome delivery system that releases rosehip oil, arginine and keratin. It also includes buriti oil, which the brand describes as rich in antioxidants and vitamins A and E. Joico presents collagen as an ingredient that helps restore strength and elasticity to the hair.

What does the cream do for your hair?

Joico describes the cream with these benefits:

• helps protect against breakage and hair fall during brushing and blow-drying;
• controls frizz and static;
• protects against humidity so the result lasts longer;
• adds a healthy shine and helps lock in moisture;
• restores body and movement without weighing the hair down.

Joico says the cream suits all hair types and colour-treated hair too. The light texture works well on finer hair.

What is it made for?

The brand ties the cream to three everyday hair wishes: frizz control, more body and a brighter shine. Joico describes it as adding youthful body and bounce and boosting the hair’s healthy glow. The light formula adds volume and body without heaviness, which suits anyone who likes a soft, bouncy blow-dry.

How to use

1. Wash your hair and towel-dry it until damp.
2. Take a pea-sized to dime-sized amount of cream into your palm.
3. Distribute it evenly from mid-lengths to ends, avoiding the roots, and comb it through if you like.
4. Blow-dry with a round brush to build volume and shape.

This is a leave-in cream that stays in the hair. Use less for fine hair and more for thick or coarse hair. You will find more products in our hair styling category and the whole range on the Joico page.

Where it fits in your hair care

The Joico YouthLock range has four steps: shampoo, conditioner, treatment masque and blowout crème, all formulated with collagen. For the best result, the brand suggests combining the crème with the rest of the range. Joico YouthLock Blowout Crème is the last step of the routine: wash and care first, then cream on damp hair and blow-dry. For the care step, take a look at the Joico moisturising conditioner in our range.

Frequently asked questions

Which hair types is Joico YouthLock Blowout Crème for?

Joico describes the cream as suitable for all hair types. The light texture suits fine hair, and the cream is suitable for colour-treated hair as well.

Do I rinse the cream out?

The cream is a leave-in. Apply it to clean, damp hair and blow-dry.

Does the cream add volume?

Joico says the cream restores body and movement to the hair. Blow-dry with a round brush to build volume and shape.

Is the cream suitable for blonde hair?

Joico describes the cream as suitable for all hair types, so it works on blonde hair too. For blonde hair you will also find the Joico Blonde Life Brightening Veil heat protection spray in our range, which protects against UV rays and heat.

What can I use for air-dried hair?

For air-dried hair, take a look at the Joico Zero Heat Air Dry finishing creme in our range, made for exactly that kind of style.