Wella Professionals EIMI Flowing Form Anti-Frizz Smoothing Balm 100ml

Description

Wella EIMI Flowing Form is an anti-frizz smoothing balm that smooths hair and gives it a flexible, natural look. The balm also helps protect hair from the dryness that hot tools can cause. The result is a smooth, moving style.

What is Wella EIMI Flowing Form smoothing balm?

Wella EIMI Flowing Form is a 100 ml smoothing balm from the Smooth group of the Wella Professionals EIMI range. The creamy formula helps smooth each strand and reduces frizz. The hold level is 2, which means a flexible hold: the style keeps moving naturally. The formula contains panthenol as well as jojoba and sweet almond oil. The product helps protect hair against dehydration from heat and suits use before the dryer or straightener.

Who the product is for

The product suits anyone whose hair tends to frizz or who wants a smooth but moving style. It is also handy for those who regularly use a dryer and a straightener. You can find the whole selection in hair styling, and every Wella item is gathered on the brand page for Wella Professionals.

How to use

1. Take 2–5 pumps of balm into your palm.
2. Work it through the mid-lengths and ends.
3. Blow dry your hair with a brush.
4. For extra smooth results, finish the style with a styling iron.

Creamy texture and a smooth finish

Flowing Form is a rich yet light balm. It spreads easily between the palms and glides over the hair. After drying, hair is smooth and soft. The surface of each strand is tidied, so the style looks clean and controlled. The balm also helps keep movement: hair is not left stiff or heavy. The natural finish suits straight and wavy hair alike.

Frizzy hair and how to smooth it

Frizz appears when the surface of a strand is rough and tends to take moisture from the air. A smoothing balm coats the strand with a delicate layer that makes the surface smoother. Flowing Form is used on damp hair to create a smooth base before drying. Blow-drying with a brush stretches the hair and gives it an orderly shape. If you want an even smoother result, a styling iron follows. That way you get a silky finish that looks good all day.

Care against heat and dryness

Hot tools dry out hair. Flowing Form is made to help protect hair against heat and dryness. The balm contains oils and caring ingredients that leave hair soft. That is why it fits into a daily styling routine in which the dryer and the straightener are often in use. The caring ingredients keep the lengths soft and glossy.

When Flowing Form comes in handy

In the morning the balm makes styling easy: a few pumps, the dryer and a smooth result. In a meeting a sleek style gives a tidy look. For a special evening the balm is a smooth base for both waves and a straight style. As a gift it suits anyone who loves creating a silky smooth style. The pump gives the right amount with ease, and the bottle fits into a make-up bag.

The Wella EIMI range and how to combine it

Flowing Form is the smoothing balm of the EIMI Smooth group. Together with a heat protection spray it forms the base of a sleek style, while a hairspray and a shine spray finish the job. The balm goes into the hair before the dryer.

Frequently asked questions

Does Wella EIMI Flowing Form reduce frizz?

Yes. The balm smooths hair and reduces frizz, leaving the style to move naturally.

How much balm should I use?

Take 2–5 pumps and work them through the mid-lengths and ends.

Does the balm protect against heat?

The balm helps protect hair against dryness caused by hot tools, so you can use it before the dryer and the straightener.

What can I add to hold the style?

A light-hold hairspray keeps the style moving. Take a look at light-hold hairspray, which holds a style in place for up to 24 hours.