Holika Holika

Playful Korean cosmetics

Holika Holika is a South Korean cosmetics brand founded in 2010, and its playful products suit anyone who wants to enjoy their skincare. The company behind it is Enprani Co. Ltd. The brand makes sheet masks and collections for sensitive skin, and in our shop you will find Aloe 99% Soothing Gel, a light, cooling aloe gel for face and body that suits all skin types and the whole family.

Holika Holika offers face and body care alongside affordable makeup. Cheerful packaging and easy use turn skincare into a moment you look forward to rather than a job to get through.

What does the name Holika Holika mean?

The name is a playful blend of two words. The Korean holida means to tempt, and the English suffix -holic points to addiction. Put together, they read like a promise: care you will keep coming back to. The same mischief runs through the products themselves, with their inventive, eye-catching packaging. On a bathroom shelf, a tube like this looks like a small smile.

Which products does the brand make?

The catalogue includes face masks, cleansers, makeup and anti-ageing care. Aloe vera, tea tree oil and hyaluronic acid are among its familiar ingredients. Three collections deserve a closer look.

Pure Essence sheet masks

Pure Essence masks come in countless variations and are among the best-known products of the brand. The green tea version, for example, suits all skin types and soothes and moisturises. A sheet mask is also a lovely way to put a full stop at the end of a long day. For a small spa evening at home, smooth on a Pure Essence mask, settle into the sofa and let your thoughts wander for a while. It takes hardly any planning, and it is just as nice alone as with a friend.

Good Cera

Good Cera is a skincare collection for sensitive and irritated skin. The Good Cera toner counteracts moisture loss and has a pH of 5.5. It is a good match for anyone looking for soft, calm and uncomplicated care.

Less on Skin

Less on Skin is made for sensitive, irritation-prone skin. Its fast-absorbing textures leave no oily film on the skin, and organic saccharides are part of the formula. Choose it if you want to pare back your routine and keep it peaceful.

In our shop: Aloe 99% Soothing Gel

Aloe 99% Soothing Gel is the brand’s most famous product. This aloe gel is light and cooling. It sinks deep into the skin and leaves no greasy or sticky feeling, which is why it suits every skin type. Apply it to the face and body, and to the hair as well if you want softer lengths.

Aloe vera is the main ingredient, joined by lotus, centella, bamboo, cucumber, corn leaf, cabbage and watermelon extracts. Together they leave the skin feeling fresh and calm.

The gel helps protect skin from external factors and dehydration, and it refreshes dry or irritated skin. At 55 ml, the tube is small and light enough for a handbag, a gym bag, a suitcase or a bedside drawer.

When to use the aloe gel

One tube can earn its place several times a day. Here are a few ways to work it in.

• In the morning. Smooth a thin layer over your face before cream for a fresh start to the day.
• After a shower. Spread the gel over arms, shins and shoulders. It absorbs quickly, so you can get dressed straight away.
• During the day. When indoor air has left your skin feeling tired, a small tube in your bag is just the thing. A little on your palm, then your face, and you have had your break.
• In the evening. After a long day the gel leaves skin feeling calm and makes a pleasant prelude to night cream.
• After sun or peeling. At the end of a beach day, use it all over the body as an aftersun, or as a cooling treat after a peel.
• After shaving. A cool, light feeling with no stickiness.

How to add the gel to your routine

Thin, light layers have a place in any routine, and this gel is one of the most pleasant. Cleanse with a product from our face cleansing category, apply a thin layer of gel and carry on with a favourite from our face care selection if you like. A moisturising, cooling base makes every next step feel nicer.

Drier skin can wear the gel under a richer cream, while oilier skin may be happy with the gel alone. On the body it is a light change from your usual lotion. You will find more options in our body care category.

Who are these products for?

Holika Holika is for people who want their skincare to be fun and full of discovery. The aloe gel suits all skin types and the whole family, so one tube can do the rounds between a sister, a mother, a friend and a partner. For sensitive skin, the brand also offers Good Cera and Less on Skin.

If you are new to Korean cosmetics, Holika Holika is a friendly place to start, because the gel is simple and easy to understand. For a seasoned K-beauty fan it is one of those classics that deserves a permanent spot in the cabinet.

Aloe gel for different skin types

The gel suits dry, normal, oily, combination, mature, sensitive and blemish-prone skin. If your skin is dry, apply it to the face or to dry patches on the body whenever you feel the need. Sensitive skin can use it often, and it glides on without any stickiness.

Men appreciate the light, non-sticky texture too. A single tube soon finds plenty of users at home and rarely sits forgotten at the back of a cupboard.

Makeup and other favourites from the brand

Alongside skincare, the brand offers affordable makeup for a glowing, flawless look. The Puri Pore No Sebum powder is one example: it conceals pores and suits all skin types. The charm of such things is that a small, fun object in your makeup bag can lift a whole day. The brand has been steadily finding fans in Europe and North America as well.

A small gift that brings joy

Playful Holika Holika products make a lovely small present. The aloe gel is compact enough to tuck into a Christmas stocking or slip beside a birthday card. For a friend who has just discovered Korean cosmetics it is a charming welcome, and for a mother it is a tube to keep close and reach for whenever she likes.

Want something bigger? Add a sheet mask or a cream and pack everything into a pretty bag. A small care set often brings more joy than an expensive surprise, because it shows you were thinking of that one person.

Care as a small ritual

Skincare does not have to be a rushed chore. As you squeeze out the cool gel and feel its softness on your fingertips, an ordinary moment at the mirror becomes a little ritual. Small things like this are what make mornings and evenings a touch more beautiful.

The playfulness of Holika Holika helps. Cheerful packaging and easy use raise a smile before the tube is even open. Aloe gel is the simplest expression of the idea: one tube, many uses and a pleasant feeling every time.

How to choose your Korean skincare

All our Korean products are gathered in the Korean cosmetics category, where you can look at them side by side. If you like playfulness and colour, keep an eye on the Holika Holika selection. If you are after something calmer and softer, remember the names Good Cera and Less on Skin. Begin with one product, get to know it and add new steps one at a time.

Already have a favourite serum or face cream at home? Apply the aloe gel underneath as a moisturising base layer. If you are starting from nothing, three steps are enough: cleanser, gel and cream. You can then build on that simple plan with one new product a month.

Frequently asked questions

Where does the brand come from?

Holika Holika is a South Korean cosmetics brand founded in 2010, with the company Enprani Co. Ltd. behind it. A good first encounter is Holika Holika Aloe 99% Soothing Gel, a light aloe gel for face and body.

Who is the aloe gel for?

The gel suits all skin types and the whole family, because it is light and leaves no greasy or sticky feeling. Holika Holika Aloe 99% Soothing Gel is a good choice for women and men alike.

Where can the aloe gel be applied?

The aloe gel can go on the face, body and hair. Holika Holika Aloe 99% Soothing Gel fits the morning before cream, arms and legs after a shower, and the evening before night cream.

Which plant extracts are in the aloe gel?

Aloe vera is the main ingredient, with lotus, centella, bamboo, cucumber, corn leaf, cabbage and watermelon extracts alongside it. They give Holika Holika Aloe 99% Soothing Gel its fresh, calm character.

Is the brand good for a Korean skincare beginner?

Yes. A good first step is Holika Holika Aloe 99% Soothing Gel, as it is simple to use and slips easily into any routine you already have.