Rituals

Rituals: body and face care from Amsterdam

Rituals is a cosmetics brand that began in Amsterdam in 2000, and its body care, face care and home fragrances are grouped into collections known as rituals. Each collection is built around one scent and a few key ingredients and draws on ancient Asian wisdom and tradition. Our range covers Karma, Ayurveda, Jing, Happy Buddha, Sakura and Namaste products, a vitamin E hair spray and the 2026 advent calendar. Below you can read where the brand started, what each collection offers and how to find the scent that suits you.

The Rituals story

Founder Raymond Cloosterman left a successful career to follow a dream inspired by his travels. It all started with a group of friends in an Amsterdam basement, and in 2000 the very first shop opened on the Kalverstraat, one of the city’s best-known shopping streets. In 2005 Rituals came to Belgium, followed by Spain, Portugal, the UK and Germany, and in 2009 the first Rituals Body Spa opened in the Netherlands.

By 2015 there were 500 shops in more than 20 countries, and the first Paris shop opened that year. For the twentieth anniversary in 2020 the first flagship, House of Rituals, opened its doors: 1,700 square metres over four floors with a shop, a restaurant and a Mind & Body Spa. The 1,000th shop opened in Milan, the company became a B Corp in 2023, and the first store in Japan followed in 2024. In its 25th year, 2025, Rituals had more than 12,000 colleagues in 33 countries and over 1,400 stores.

Turning everyday moments into rituals

The idea is simple: a morning shower, an evening face wash or a spritz of scent before you leave the house can be a small ritual rather than a rushed chore. That is why every collection has its own name and mood. Karma stands for kindness, Ayurveda for balance, Jing for calm, Happy Buddha for cheerful energy and Sakura for a fresh start. Rituals shower foams and gels are famous for their rich, creamy lather and lovely scents, so even an ordinary weekday morning starts on a better note.

The Ritual of Karma: lotus and white tea

The Karma collection is designed to help you radiate positivity and is a reminder to live with good karma and practise kindness. Its scent comes from lotus flower and white tea: lotus is known for its soothing and caring properties, while white tea adds a fresh, floral touch. The collection spans body care, sun protection and home fragrance.

The easiest way to get to know it is the Karma foaming shower gel. The 200 ml bottle holds a gel that turns into a rich, luxurious foam as soon as it meets water. Besides lotus and white tea it contains the skin-softening Hydra-Boost Complex and a mood-boosting fragrance that brings a summery feel to the shower.

The Ritual of Ayurveda: Indian rose and sweet almond oil

Ayurveda is the longest-standing Rituals collection and is inspired by ancient Ayurvedic wisdom. It sets out to bring balance, harmony and mindful self-care into everyday life. The fragrance is warm, floral and spicy: plum and green notes open it, peony and exotic spices form the heart, and Indian rose, sweet almond oil and white musks make up the base. Renewed in May 2026, the collection has 24 products and three gift sets in sizes S, M and L.

The collection also includes a lightweight dry oil that sinks into the skin easily. It combines Indian rose with sweet almond, moringa and coconut oils, and 90% of the formula is of natural origin. The scent is floral, nutty and fruity. For hair we also stock the Rituals conditioner from the same collection, in a 200 ml bottle.

The Ritual of Jing: lotus and jujube

Jing is the Rituals collection for calm and relaxation. Lotus flower soothes and cares for the skin, and jujube has been used in traditional Chinese medicine to bring a calm state of mind. The elegant floral bouquet is wonderfully relaxing and carries your thoughts to a place of peace, which makes Jing a natural choice for the end of the day.

For an evening shower, pick the Jing body scrub. It turns an everyday wash into a small moment of care and carries the relaxing floral scent of the collection.

The Ritual of Happy Buddha: sweet orange and cedar

Happy Buddha is the collection of joy and energy. Sweet orange and cedar wood form the heart of the scent, and the mood is positive, bright and energised. Its 50 ml hair and body mist is a water-based blend that you can spray on hair, skin and fabric, and it will not stain textiles. The small bottle fits in a pocket and gives a quick lift in the middle of a busy day.

The Ritual of Sakura: cherry blossom and rice milk

Sakura is devoted to cherry blossom and rice milk. In Japanese culture cherry blossom is linked with renewal and purity, and the motto of the collection is to celebrate each day as a new beginning. The scent is soft floral, sweet and creamy, with cherry blossom as the key note.

The Sakura body mousse is a 150 ml foam that transforms into a nourishing, oily layer on the skin. Rice milk extract softens the skin and gives it a glow, while cherry blossom soothes and evens the skin tone. The fragrance opens with soft milky undertones and crisp green notes before moving on to sweet cherry and flowers. The mousse is 90% natural in origin and vegan. Shake the can for 10 to 15 seconds, hold it upright and apply it after the shower; there is no need to rinse.

You can wear the same scent in your hair too: the Sakura hair and body mist is alcohol-free, delicately floral and suitable for sensitive skin. The 50 ml bottle is pink-tinted glass with a white, wood-textured cap. For everyday freshness there is the Sakura antiperspirant, a 150 ml spray that protects against sweat and odour for 24 hours. Shake it well before use so that no white stripes are left on clothing, and spray from 15 cm.

The Ritual of Namaste: face care

Namaste is the Rituals face care collection. Holy lotus, moringa, aloe vera and Indian rose come together in its formulas, and the daily routine is made up of cleansing, toning and caring for the eye area.

The Namaste cleansing foam is a silky cream that turns into a nourishing foam when you massage it onto wet skin. Moringa and lotus soothe and hydrate the complexion, and the foam suits all skin types. Apply it to a wet face and neck and massage gently until a light foam forms.

The next step is the Namaste face toner, a calming toner for normal, dry and sensitive skin. Holy lotus and aloe vera calm, moringa nourishes, and Indian rose hydrates and adds a soft scent. Sweep it over the cleansed face and neck with a cotton pad to lift the last traces of impurities and close the pores; no rinsing needed.

For the eye area we have two products: a 15 ml anti-ageing eye cream and a cooling roll-on eye lotion, covered in the questions below. For a long city day, the Namaste moisturising spray comes in a handy 100 ml bottle for your bag.

A hair spray with vitamin E

The Rituals hair spray, Fixating Hair Spray, comes in a 75 ml travel-size can. A UV filter and the antioxidant vitamin E protect hair from UV rays and free radicals, and the weightless medium hold keeps a style natural without build-up. It suits all hair types. Spray it on finished hair from 15 cm; for volume, spray the roots before styling. The gold can with its white cap slips easily into a handbag.

Rituals advent calendar 2026

The Rituals advent calendar Classic 2026 is a pop-up townhouse with 24 doors hiding 24 surprises for body, bath and home, two of them full-size products. The scents range from cosy spices to clean florals. The house needs no daily assembly, so each December morning you simply open the next door. It is a good way to try several Rituals collections and find a favourite, and a gift that keeps giving all month.

How to choose a Rituals product

• Fresh and floral. Karma, with lotus and white tea.
• Warm and spicy. Ayurveda, with Indian rose, peony and sweet almond oil.
• Calm and relaxing. Jing, with lotus and jujube.
• Zesty and citrusy. Happy Buddha, with sweet orange and cedar.
• Soft and creamy. Sakura, with cherry blossom and rice milk.
• For the face. Namaste cleansing foam, toner and eye care.

When buying for yourself, start with the scent you like best and add body care or a mist from the same collection to its shower product: products from one collection together give a layered scent. As a present, a gift set or the advent calendar works best, because the recipient gets to discover several products at once. For a wider choice, browse the shower gels and eye creams categories.

Frequently asked questions

Which Rituals product makes a good gift?

A safe choice is the Rituals The Ritual of Sakura Medium Gift Set. The Sakura gift set holds a foaming shower gel, a body cream, a body scrub and a shimmering body spray, and the box can later store photographs, letters and keepsakes.

Are Happy Buddha and Mehr the same collection?

Yes, The Ritual of Mehr is the new name of The Ritual of Happy Buddha, and the scent is still sweet orange and cedar wood. We stock the Rituals Ritual of Happy Buddha hair and body mist in a 50 ml bottle.

What helps tired eyes in the morning?

The Rituals Namaste Cooling Eye Lotion is a 7 ml cooling eye lotion with a roll-on applicator. Indian rose, hyaluronic acid and holy lotus refresh the skin and ease puffiness and dark circles. Press the pen to release a little liquid, roll it under and around the eyes, and use it morning and night.

Can I wear the Karma scent in my hair?

Yes, the Rituals Ritual of Karma hair and body mist in a 50 ml bottle is made for both hair and body.

Can a Rituals oil be used on hair?

Yes, the Rituals Ritual of Ayurveda dry oil for hair works on both hair and skin. Spray it onto your hands and apply it to dry areas, all over the body or to the ends of your hair, leaving them soft and fragrant.