Shiseido Men Total Revitalizer Light Fluid face moisturizer 70ml

Description

Shiseido Men Total Revitalizer Light Fluid is a 70 ml lightweight face moisturizer for men. Shiseido describes it as a light yet high-performance anti-ageing moisturizer that targets the five major signs of ageing: wrinkles, sagging, dullness, roughness and loss of firmness. It suits morning and evening and is a light alternative to a heavier face cream for men.

What is Shiseido Men Total Revitalizer Light Fluid?

This is the Total Revitalizer fluid of the Shiseido Men range: a liquid with a lighter texture than the Total Revitalizer Cream, offering the same targeted anti-ageing moisturizing for skin that needs energy and freshness. Shiseido points out that men’s skin shows signs of ageing 10 years earlier than women’s, and the fluid was developed with this in mind.

The brand names Rice Bran Technology as the key technology, made of Rice Bran Oil Complex, xylitol and nicotinamide. According to Shiseido, the Rice Bran Oil Complex produces cell energy that aids skin renewal. Xylitol moisturizes and softens the stratum corneum, while nicotinamide inhibits excess melanin and increases skin elasticity. The formula also contains cornflower extract, which helps strengthen the skin’s resistance against the five main causes of ageing.

Who it is for

Shiseido names men aged 30 and over as the target group, men concerned with wrinkles, sagging and dryness who want a more youthful, healthy appearance. The brand lists all skin types for the fluid, including normal, dry and oily skin. You can browse more men’s grooming products in our shop.

How to use

1. Cleanse your face and shave if needed.
2. If you like, soften your skin with a lotion first.
3. Press the pump once and dispense the fluid into your palm.
4. Smooth it evenly over your face.
5. Use it every morning and evening.

Results and texture

According to Shiseido, the fluid provides 48 hours of intense hydration (instrumental test on 24 volunteers) and improves skin texture without stickiness or residue. In a two-month consumer test with 119 men, 92% felt their skin was firmer, 88% felt it was less dull and 89% felt fine lines were less visible. The texture is liquid and light, so the fluid fits easily into a daily routine, morning and evening.

Frequently asked questions

How often should I use the fluid?

According to Shiseido, use it every morning and evening after cleansing or shaving.

How much fluid do I need?

One press of the pump is enough. Dispense the fluid into your palm and smooth it evenly over your face.

How is Shiseido Men Total Revitalizer Light Fluid different from the Total Revitalizer Cream?

Shiseido says the fluid has a lighter texture than the cream while offering the same targeted anti-ageing moisturizing.

What can I add to my routine?

If you want to build up a men’s skincare routine, take a look at the serum we sell and apply it before the fluid.