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Magrada
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Magrada – natural cosmetics from Hiiumaa, Estonia
Magrada is an Estonian family business led by a mother and daughter. The brand has its roots on the island of Hiiumaa: founder Kaire’s grandmother worked at a pharmacy in Kärdla, and her knowledge of medicinal plants is the basis of Magrada’s products. Magrada is a 100% vegan brand whose products are not tested on animals.
What makes Magrada cosmetics special?
The brand’s story began in 1998 and Magrada launched in 2015. The name means “I like it” in Catalan. Magrada products are built on pure Nordic ingredients and science-led formulas. Most products are made in small batches at the company’s own facility in Pärnu.
- Natural ingredients – such as rhubarb root extract, macadamia and castor oils and hyaluronic acid.
- Clean formulas – Magrada formulas are free of mineral oils, parabens, artificial colourings and silicones.
- Recognition – The brand has received over 40 awards.
Magrada products in our range
In our shop you will find Magrada care for lips, body and hair.
- Lips – from the Lauren x Magrada collaboration, the Clear lip treatment adds the subtlest hint of light-pink shine, while the Sheer Pink lip treatment gives a rosy shine. Both contain peptides and hyaluronic acid.
- Body – the 200 ml body balm for everyday care and the handy 100 ml travel-size body balm.
- Hair – the rhubarb hair mask with castor oil is a rinse-off treatment for dry and damaged hair.
Frequently asked questions
Is Magrada an Estonian brand?
Yes. Magrada is an Estonian family business whose story is rooted on Hiiumaa and tied to the knowledge of medicinal plants.
Are Magrada products vegan?
Yes. All Magrada products are vegan and are not tested on animals.
Which Magrada product suits dry hair?
The rhubarb hair mask is made for dry and damaged hair. Use it after shampoo once or twice a week.
Where are Magrada products made?
Most Magrada products are made in small batches at the company’s own facility in Pärnu. Development is done with cosmetics laboratories across Europe.
What does the name Magrada mean?
Magrada means “I like it” in Catalan.